Like most mums of boys we often find ourselves walking into a kids store and are blinded by the amount of pink, floral prints and glitter. As we fight our way through cute accessories and tutus we see a glimpse of blue, hidden at the back of the store. The boys section, usually lacking in sizes and mostly out of date fashion. Well hunt the boys section no more…Threads For Boys is an online store with all you need to keep your little man looking his best.
The mum who decided to create a dedicated shop for boys is the lovely Daniella and her inspiration and sidekick is a strong willed 2.5yr old boy named Benjamin, soon to be joined by another gorgeous boy in September. Daniella quit her day job as a Myotherapist to focus on Threads For Boys and although she doesn’t have specific retail experience she has a background in e-commerce/marketing and a fantastic taste in trendy threads. Her journey so far has been self taught and she is loving every moment.
Threads For Boys has a wide range of incredible brands such as Kipp Kidds, Harlow Clothing, Jr Cooper, Little Lords, Paxton and Co and Huxbaby and for me finding them all in the one shop is highly convenient. Not only that I can also do my shopping once Brock’s in bed (the beauties of online.) They also have a great selection of shoes and hats. Daniella looks for brands that are unique and edgy whilst still being practical. She’s after clothing that lets boys express their individuality and stand out from the crowd. Most of the brands that are stocked are Australian owned but some are from New Zealand & America. Daniella understands what it’s like to run a business as a parent and most of the brands are also fellow mums and dads with small independent business’s she feels this adds to the uniqueness as she doesn’t want them mass produced and widely available.
So next time your considering tackling the shops to find your little man a very cool outfit, check out ‘Threads For Boys’ and save yourself the hassle. Or if your a brand looking for a stockist, have a chat to Daniella she is always on the hunt for new brands. Not only that she has told me that she is toying with the idea of designing her own range of clothing…definitely a lady to keep your eye on!