Frankie Jones The Label


Frankie Jones has my heart.

I’d love to leave it at that but let me tell you why I adore this brand so much. Get ready to fall in love too…

Firstly Frankie Jones is a business ran by an incredibly talented Mum, (hats off to mums that can also run a business). Cath has 10 years experience in fashion design and has worked with large Australian and International Brands. Her job has taken her all over the world but on having her daughter Indi (now 2), she wasn’t sure whether to return to the fast pace world of fashion. She had been developing this dream for many years but in 2014 she decided to make her dream a reality and in March 2016 Frankie Jones The Label launched.

The label offers both ladies and babies clothing, which in my eyes is a win win, who doesn’t love purchasing for your Bub and “accidentally” adding to the cart a gorgeous knit, blouse or tee for yourself. The babies/kids range is beautiful. Its fun yet comfortable and made from soft organic fabrics. They are also practical with keeping in mind the requirements to easily get the garments on and off the child. Cath designed the ladies range focusing on comfort and practicality. “Clothes you will love to wear with mum life taken in to consideration”. The clothing is not designed specifically for breastfeeding or maternity wear. Which for me is a plus because I’ve just finished breastfeeding and I don’t want to see a double layered shirt or unclipping strap for a while!

The next reason as why I’m happy to wear and let Brock wear Frankie Jones The Label is because of the behind the scenes effort she’s gone to. Cath is passionate about fair trade and sustainable fashion and is ensuring that her makers are being paid correctly, have excellent working conditions, work standard hours, have superannuation, health benefits, etc. The garments themselves have also had a lot of thought put into them as she only uses natural fibres and non chemical inks when printing. Which is beneficial to not only her customers but the environment as well.


Did I mention that the garments are designed right here in Melbourne? All garments are designed from scratch and this is includes the print, so you don’t have to worry about rocking up at a mum lunch wearing the same patterned shirt as someone else’s handbag (boring). Cath is also purposely making small quantities to provide her customers with a level of exclusivity and her kind heart also doesn’t want to place pressure on her makers as they are from small workshops not factories.

Cath is also looking at expanding her brand and doing larger sizes, homewares and more womens clothing. As she is a full time mum she is taking one day at a time and her family is her number one priority (as most business mums can relate too). So if your not already following, wearing or drooling over Frankie Jones The Label I suggest you check out Cath’s fabulous brand and support her, whether it be with words of encouragement, following on social media, spreading the word or purchasing her beautiful garments.


Life With Brock xx

Visit to check out their range

Photos by Life With Brock/Strattan Photography


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